Governor Gavin Newsom visited Visalia to launch a new statewide labeling and marketing program that allows California manufacturers to use a "Made in California" label to capitalize on consumer recognition of the state's quality and innovation.
The program is open to eligible manufacturers whose products are substantially made within the state. Newsom presented the first license to Voltage Multipliers, an advanced manufacturing company in Visalia that has operated in California since the 1980s and makes parts for critical industries worldwide.
Eligible manufacturers can use the label and access program resources to increase visibility with consumers, retailers, investors, and government contractors. There is a limited-time waiver of all fees for eligible applicants, the state said.
Small and mid-sized manufacturers stand to gain the most from the program. Small manufacturers account for roughly 89% of California's manufacturing firms but often lack the marketing infrastructure of larger companies, according to the state.
The program is led by the Governor's Office of Business and Economic Development and the California Office of the Small Business Advocate. Manufacturers interested in joining can apply at madeincalifornia.ca.gov.
Newsom also announced $10.4 million for California's advanced manufacturing sector to support ecosystem and workforce development in the Central San Joaquin Valley, including renovating shared testing facilities and supporting industry coordination efforts.
In 2025, California manufacturers produced $391 billion in economic output, accounting for 9% of the state's GDP. The state's 1.24 million manufacturing workers earn more than $25,000 above the average non-farm wage.