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Court Rules Google Must Integrate With Ad Tech Rivals

Federal relief aims to increase competition in online advertising technology markets.

YJ
Young Jang
Source: This report is based on an official public release from U.S. Department of Justice. PULSE organizes and summarizes public government communications.

The U.S. District Court for the Eastern District of Virginia ordered Google to integrate its advertising technology products with those offered by rival companies, the Justice Department's Antitrust Division announced. The ruling requires close integration between Google's products and competitors' offerings, including open-source solutions offered by Prebid.

The court imposed the significant behavioral relief in the Antitrust Division's monopolization case against Google in advertising technology markets. The court also ordered additional relief intended to help open these markets to increased competition.

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