Governor Gavin Newsom launched "Made in California," a new statewide labeling and marketing program for manufacturers whose products are substantially made in California, according to the Governor's office.
The program, led by the Governor's Office of Business and Economic Development and the California Office of the Small Business Advocate, is open to eligible manufacturers. Participants can use the "Made in California" label to strengthen visibility with consumers, buyers, retailers, investors, and state and federal contractors.
The program targets small and mid-sized manufacturers, which account for roughly 89 percent of the state's manufacturing firms. California is home to 1.24 million manufacturing workers who earn more than $25,000 above the average non-farm wage, the office said.
California's manufacturers produce $385 billion annually in economic output, accounting for 9 percent of the state's total GDP. In 2024, manufacturers exported $159 billion in goods. Manufacturers began accepting applications starting August 28, 2026. More information is available at madeincalifornia.ca.gov.